How to boost your brand
It's the weekend, a perfect time to recharge and soak up some fresh ideas. This edition brings you insights, trends and stories to supercharge your business thinking while you unwind. Ready for inspiration?
Enjoy!
A roadmap to brand growth
Those nice people at Mailchimp have put together a report called How To Grow Your Brand, featuring extended essays from marketing experts like Les Binet, Mark Ritson, Jamal Miller and more. Perfect for start-ups and SMEs – it’s targeted at anyone in the early stage of brand growth who’s thinking, “Where do I go from here?” Download the report.
E-commerce essentials – a compilation of A/B tests
For those looking for e-commerce or digital engagement gains, this is a treasure trove of info revealing dozens of A/B tests done by brands – and what they discovered. From retail to onboarding and pricing to CRO tactics, it’s a well curated collection of test examples that every online business can benefit from.
So, what do we do with this new toy?
1 in 10 UK businesses have AI projects stuck in the planning stage, according to a report out this week. But it's not one project that's lost the plot. On average in any organisation, 50 projects are stuck in the works. Although the reasons for this are many, data governance and a lack of trust seem to be primary factors. In short, a gradual test-and-learn approach to AI adoption seems to be wise before committing to bigger bets.
The storm in a sippy cup
Giant cups are everywhere. Where did they come from? What do they want? And how do they reflect the ephemeral nature of trends? An advertising strategist reveals all in this short and amusing article. Best read when sipping from a viral trendsetting Stanley tumbler.
Sustainability has taken a back seat, say CEOs
A recent Bain report reveals a sharp decline in CEO’s relative prioritisation of sustainability, as AI, growth, inflation and geopolitical uncertainty have risen to the top of their agendas. This is despite 36% of B2B buyers saying they would leave a supplier that doesn’t meet their eco expectations. Has sustainability slipped off your radar too?
Finding direction, making positive changes
As the year moves towards its close, now is a good time to check in on yourself and ask ‘how am I doing?’ This article in the Harvard Business Review by Professor Julia Milner helps you do just that, with a three-step method of ‘career detox’ that will align yourself for what lies ahead.
How to IPO your company (properly)
As someone who’s been involved in PLCs before (and is currently preparing JustFix for its IPO), I’m pretty well placed to take you through the challenges and opportunities of this business transformation. In my latest blog post I reveal everything you need to know for a successful IPO.
The ultimate in open learning
What’s that you say? You’d like a compilation of the year’s best trend reports all on one handy Google Drive? Well, look no further.
Make the most of your mornings
As the clocks go back next weekend (27 Oct), here are some helpful ways to make the most of that extra hour – and then keep that healthy habit going every day.
Drop me a line
As always, I’d love to get your thoughts on this newsletter to make it even better. Are there big stories or topic areas you think I should focus on? Think about what would benefit you and send me a suggestion or two and I’ll look to cover it in the weeks and months ahead.
Look out for more great insights and inspiration in your inbox next Sunday.
Cheers!
Adam