Blogs

The TikTok trick most creators are missing

In this edition, we’re turning assumptions on their head – from TikTok myths and AI hype to long-tenure job moves and the power of storytelling. Whether y...

Airbnb’s blueprint for success

Scaling a business, building a brand, staying creative – none of it follows a straight line. The best founders, marketers and leaders know that growth isn...

Lessons from a $10bn pivot

Survival in business isn’t just about having a great idea – it’s about knowing when to double down, pivot or completely rewrite the rules. Whether it’s re...

How X cracked fact-checking

This week’s roundup is packed with insights on what it really takes to build something valuable – whether that’s a brand, a business or just an outreach a...

AI at full throttle – what businesses must do next

Ever feel like business advice swings between “embrace the chaos” and “meticulously optimise everything”? Well, this week’s edition delivers a bit of both...

What investors really want to hear

If you’ve ever watched The Apprentice and screamed at the screen, “For the love of branding, NO,” then you’re in good company this week. We’re also talkin...

How to start a presentation like a pro

Remember when pillow menus and monogrammed robes made hotels feel luxurious? Now they’re just basic. It’s a good reminder for anyone in business: if you’r...

Why ‘pottering’ makes us more productive

Ever feel like business is becoming one giant paradox? You’re told to innovate, but also to keep it simple. Work hard, but take Fridays off. Leverage AI...

The power of visualisation

This week’s newsletter is all about fresh perspectives – whether it’s the surprising genius of the world’s worst investor, Garmin’s billion-dollar reinven...