Blogs

Why B2B buyers play it safe – even when it costs more

What do B2B buyers, Netflix viewers, ghost job hunters and AI godfathers have in common? They’re all navigating the same tension: too much noise, not enou...

Why your next deal depends on someone you’ve never pitched

What’s driving real decisions right now isn’t the headline hype – it’s the undercurrents. Quiet influencers inside buying teams. Early signals from anxiou...

Finding ideas from unlikely places

If you’ve ever started your day at 6am, ended it at 10pm and still felt behind, you’re in good company – and possibly stuck in what Microsoft now calls th...

Can pizza orders predict global crises?

The world doesn’t announce its turning points. But sometimes you catch them in the corner of your eye: a flurry of late-night pizza orders ahead of earth...

Why your A/B test might be lying

Read time: 4.5 mins From creative campaigns to internal comms, boardroom strategy to AI prompts, this week’s stories all ask a version of the same questio...

The unconscious bias no one’s talking about

What do hallucinating chatbots, failed strategies, bizarre Insta Reels trends and a Treasury adviser have in common? They all feature in this month’s disp...

Would your team survive this culture test?

Hot weather, slow brain? Same. I’m writing this from London which is currently experiencing a mini heat wave – and this week’s picks are all hot takes. Wh...

The underrated strategy of avoiding stupidity

Some weeks, brilliance feels overrated. Just quietly getting on with business and avoiding missteps is better than brainstorming a million new ideas. This...

The WFH paradox: more productive but less happy

Read Time: 4.5 mins Building a business in 2025 means learning to thrive in contradiction. This week’s edition digs into the paradoxes shaping modern work...