Spreadsheets don’t raise capital, stories do
In business, drama usually means bad news. But the right kind of drama – a story with emotion, surprise and bite – is exactly what persuades customers, in…
Do family firms have a secret sauce for success?
As the summer winds down, the tempo shifts. September brings back structure – school runs, board meetings, investor updates – and with it a reminder that…
AI’s new arms race: speed over smarts
AI is everywhere in this week’s dispatch – tripping up media, creeping into consulting and even rewriting how we pitch ourselves to machines that scan CVs…
Why British founders are waiting longer for lift-off
If you’re one of the many new subscribers who just joined us this week, hello. You’re in good company. Growth has always been messy, but right now it feel…
Why ChatGPT just got a personality update
Remember when "disruption" meant your Wi-Fi going down during a Zoom call? Those were simpler times. This week’s edition charts the changes that…
Here’s why the AI shift is just 5% complete
This week’s stories all share the same backdrop: a shift in power. From Gen Z resisting remote work, to consumers making more intentional purchases, to br…
Why B2B buyers play it safe – even when it costs more
What do B2B buyers, Netflix viewers, ghost job hunters and AI godfathers have in common? They’re all navigating the same tension: too much noise, not enou…
Why your next deal depends on someone you’ve never pitched
What’s driving real decisions right now isn’t the headline hype – it’s the undercurrents. Quiet influencers inside buying teams. Early signals from anxiou…
Finding ideas from unlikely places
If you’ve ever started your day at 6am, ended it at 10pm and still felt behind, you’re in good company – and possibly stuck in what Microsoft now calls th…
Can pizza orders predict global crises?
The world doesn’t announce its turning points. But sometimes you catch them in the corner of your eye: a flurry of late-night pizza orders ahead of earth-…
Why your A/B test might be lying
Read time: 4.5 mins From creative campaigns to internal comms, boardroom strategy to AI prompts, this week’s stories all ask a version of the same questio…
The unconscious bias no one’s talking about
What do hallucinating chatbots, failed strategies, bizarre Insta Reels trends and a Treasury adviser have in common? They all feature in this month’s disp…