The TikTok trick most creators are missing
In this edition, we’re turning assumptions on their head – from TikTok myths and AI hype to long-tenure job moves and the power of storytelling. Whether y…
Airbnb’s blueprint for success
Scaling a business, building a brand, staying creative – none of it follows a straight line. The best founders, marketers and leaders know that growth isn…
Lessons from a $10bn pivot
Survival in business isn’t just about having a great idea – it’s about knowing when to double down, pivot or completely rewrite the rules. Whether it’s re…
How X cracked fact-checking
This week’s roundup is packed with insights on what it really takes to build something valuable – whether that’s a brand, a business or just an outreach a…
AI at full throttle – what businesses must do next
Ever feel like business advice swings between “embrace the chaos” and “meticulously optimise everything”? Well, this week’s edition delivers a bit of both…
What investors really want to hear
If you’ve ever watched The Apprentice and screamed at the screen, “For the love of branding, NO,” then you’re in good company this week. We’re also talkin…
How to start a presentation like a pro
Remember when pillow menus and monogrammed robes made hotels feel luxurious? Now they’re just basic. It’s a good reminder for anyone in business: if you’r…
Why ‘pottering’ makes us more productive
Ever feel like business is becoming one giant paradox? You’re told to innovate, but also to keep it simple. Work hard, but take Fridays off. Leverage AI,…
The power of visualisation
This week’s newsletter is all about fresh perspectives – whether it’s the surprising genius of the world’s worst investor, Garmin’s billion-dollar reinven…
Could hustle culture be bad for your health?
Welcome to this week’s newsletter, where Aldi snowploughs are saving stranded pub-goers, podcasts are moonlighting as TV shows and the Big Mac is now doub…
Is it time to hire an office influencer?
Now the first week back after the festive break is done, 2025 is officially in full swing. This week, we’re highlighting some of the ideas shaping the yea…
Unlocking profit through the power of emotion
Happy New Year! As 2025 begins, it’s a clean slate – full of promise, potential, and the last of the festive chocolates. This week’s newsletter dives into…