Why your A/B test might be lying
Read time: 4.5 mins From creative campaigns to internal comms, boardroom strategy to AI prompts, this week’s stories all ask a version of the same questio…
The unconscious bias no one’s talking about
What do hallucinating chatbots, failed strategies, bizarre Insta Reels trends and a Treasury adviser have in common? They all feature in this month’s disp…
Would your team survive this culture test?
Hot weather, slow brain? Same. I’m writing this from London which is currently experiencing a mini heat wave – and this week’s picks are all hot takes. Wh…
The underrated strategy of avoiding stupidity
Some weeks, brilliance feels overrated. Just quietly getting on with business and avoiding missteps is better than brainstorming a million new ideas. This…
The WFH paradox: more productive but less happy
Read Time: 4.5 mins Building a business in 2025 means learning to thrive in contradiction. This week’s edition digs into the paradoxes shaping modern work…
The new rules of LinkedIn engagement
The algorithms are shifting. So are expectations — from how you grow social engagement, to how AI tools surface your brand, to what leadership looks like…
Buffett’s final bow – and the Apple bet that made history
Welcome to Growth Mindset, your weekly dose of sharp insights and practical wisdom. Whether you’re scaling up, leading teams or simply curious about what’…
AI saved JPMorgan billions. Here’s how
There’s increasing discussion around what the future of work might look like. For me, it feels like we’re on the cusp of working differently. Whether it’s…
Why Zuckerberg says social media is dead
Read Time: 4.5 mins There’s a moment every founder hits – usually around 11:43pm on a Tuesday for me – when you wonder if you’re working smart or just wor…
Leadership isn’t about “vibes” – it’s about values
Read Time: 4.5 mins Welcome back. This week, we’re getting under the bonnet of what real leadership looks like, why brand still beats brute force and how…
The AI arms race just got weirder – here’s how
Happy Sunday to you! This week’s stories span AI arms races, strategic idleness, social networks that don’t exist (yet) and dinner dates with Donald Trump…
Are audience personas pointless?
This week’s newsletter cuts through the noise. Whether you’re trying to sharpen your strategy, validate a new idea, build content that converts or just na…