Blogs

Leadership isn’t about “vibes” – it’s about values

Read Time: 4.5 mins Welcome back. This week, we’re getting under the bonnet of what real leadership looks like, why brand still beats brute force and how...

The AI arms race just got weirder – here’s how

Happy Sunday to you! This week’s stories span AI arms races, strategic idleness, social networks that don’t exist (yet) and dinner dates with Donald Trump...

Are audience personas pointless?

This week’s newsletter cuts through the noise. Whether you’re trying to sharpen your strategy, validate a new idea, build content that converts or just na...

How to build better products without burning out

Running a business sometimes feels like solving a puzzle where the pieces keep changing shape. You think you’ve nailed the product roadmap, then it slips...

How AI is killing cold outreach

These days, grabbing attention is easy. Keeping it? That’s the real challenge. This week I’m sharing a few things that stood out not because they were lou...

Why AI is killing cold outreach – and what you can do about it

Outbound lead generation is now a sea of ‘robot spam’. Here’s why. Cold outreach is dead. Or, at the very least, the...

The TikTok trick most creators are missing

In this edition, we’re turning assumptions on their head – from TikTok myths and AI hype to long-tenure job moves and the power of storytelling. Whether y...

Airbnb’s blueprint for success

Scaling a business, building a brand, staying creative – none of it follows a straight line. The best founders, marketers and leaders know that growth isn...

Lessons from a $10bn pivot

Survival in business isn’t just about having a great idea – it’s about knowing when to double down, pivot or completely rewrite the rules. Whether it’s re...