Blogs

Why your A/B test might be lying

Read time: 4.5 mins From creative campaigns to internal comms, boardroom strategy to AI prompts, this week’s stories all ask a version of the same questio...

The unconscious bias no one’s talking about

What do hallucinating chatbots, failed strategies, bizarre Insta Reels trends and a Treasury adviser have in common? They all feature in this month’s disp...

Would your team survive this culture test?

Hot weather, slow brain? Same. I’m writing this from London which is currently experiencing a mini heat wave – and this week’s picks are all hot takes. Wh...

The underrated strategy of avoiding stupidity

Some weeks, brilliance feels overrated. Just quietly getting on with business and avoiding missteps is better than brainstorming a million new ideas. This...

The WFH paradox: more productive but less happy

Read Time: 4.5 mins Building a business in 2025 means learning to thrive in contradiction. This week’s edition digs into the paradoxes shaping modern work...

The new rules of LinkedIn engagement

The algorithms are shifting. So are expectations — from how you grow social engagement, to how AI tools surface your brand, to what leadership looks like...

Buffett’s final bow – and the Apple bet that made history

Welcome to Growth Mindset, your weekly dose of sharp insights and practical wisdom. Whether you’re scaling up, leading teams or simply curious about what’...

AI saved JPMorgan billions. Here’s how

There’s increasing discussion around what the future of work might look like. For me, it feels like we’re on the cusp of working differently. Whether it’s...

Why Zuckerberg says social media is dead

Read Time: 4.5 mins There’s a moment every founder hits – usually around 11:43pm on a Tuesday for me – when you wonder if you’re working smart or just wor...